Why Businesses Fail

Thousands of New Zealand businesses are liquidated every year. Many thousands more simply disappear for reasons we may never know. Learn why these businesses failed and more importantly what we might learn.

This book looks intimately at the human element of business failures as well as the traditional triggers for failure. We can’t separate business from being human. We can’t remove emotions from our decisions. All these realities of being human make us who we are, but can also get us and our businesses into serious strive.

Take a journey through hundreds of case studies and stories about failed businesses. Learn how the irrational human mind contributed to these failures and most importantly, how to be more successful in business.

Success Made Small

Success in business is usually defined in terms of the size of the business — the bigger you are the more successful you must be. However, over 90% of businesses around the world have fewer than five employees. So, you can remain small AND be very successful — it is simply how YOU define success.

This book takes you through the steps to small business success.

As every small business owner knows, your business, family and personal lives connect in ways that don’t apply to bigger businesses. This book takes a holistic view at your small business and most importantly at you, your well-being and your happiness in running your small business and how you achieve success, as you define it.